ClearScore Credit Health

ClearScore's approach was to provide people with a credit health service like no other. One of the core values was that ClearScore should provide users with impactful information, but it should be kept clear. We achieved this by 'layering' content. The credit score was the benchmark. The credit report provided the detail including a full credit history and recommended actions. Finally, the marketplace provided tailored financial products.

With Apply on ClearScore, we made it even easier for users to get the financial products they needed faster. Apply on ClearScore introduced an integrated application journey, reducing the complexity often found in other application processes. Apply on ClearScore was loved by users and was a success for ClearScore and its partners. The result achieved an eight per cent gain in completed applications.

ClearScore's approach to representing finance was to use nature as a metaphor. Nature imagery helped to elevate the content beyond financial information, creating an impactful experience for users.

ClearScore has become a widely trusted financial service, providing over 20 million people with access to their credit information. The business now operates in the UK, South Africa, Australia and Canada. ClearScore continues to grow and has launched new services, including ClearScore Protect and DriveScore, a revolutionary telematics product.