Jaguar F-Type

Launched in 2013, the F-Type was the first model in a new line of luxury sport cars to be released by Jaguar. A multi-platform campaign across TV, Cinema and Print was launched to introduce the F-Type to the UK market. I was commissioned to create the digital assets for the campaign, which included digital display ads, an iOS game, as well as content for the Jaguar website.
Client: Jaguar,
Project: Campaign,
Role: Design Lead


Part of the F-Type's multi-platform campaign took shape when London's Cannon Street station was used as the base for a marketing takeover.